SOCIAL MEDIA & BRANDING
In ongoing work with The Center for California Resources Policy and Management, Shelby Designs has crafted a strategic and cohesive approach to the organization’s digital communications. The project defines clear content pillars and implements a consistent bi-weekly publishing cadence to bring structure and momentum to the Center’s social presence. Current and future content translates complex natural resource and policy issues into accessible, engaging narratives that strengthen the Center’s voice and expand its reach.
Shelby Designs writes, designs, and schedules bi-weekly social posts supported by a streamlined color palette and cohesive imagery system to improve recognition and consistency. The refined visual identity creates a clear, unified presence across platforms while remaining flexible enough to highlight key events, newsletter features, and educational initiatives.
