BRANDING & GRAPHIC DESIGN
MGE Underground launched a new internal app to standardize photo documentation across its construction field teams. The app allows crews to capture job site images with timestamps, notes, and precise location data, creating accurate, real-time project records. The icon needed to feel clear and intuitive while remaining cohesive with MGE’s broader digital ecosystem.
We developed a streamlined mark that combines camera, lens, and location pin elements into a layered composition designed to take advantage of Apple’s Liquid Glass interface. The overlapping forms introduce subtle transparency and depth within the system while maintaining clarity at small sizes. The app was rolled out for daily use to more than 700 employees, and final deliverables included light and dark vector assets along with corresponding Liquid Glass .icon files for seamless integration across devices.
LIQUID GLASS
