BRANDING & GRAPHIC DESIGN
MGE Underground needed a targeted advertisement campaign to promote open Project Management positions across multiple locations. The goal was to attract qualified candidates through professional social media platforms while maintaining alignment with the company’s established brand and visual identity.
The advertisement campaign was designed around authentic imagery of real MGE Underground employees to create a relatable and trustworthy message for potential applicants. Clear messaging and a direct call to action encouraged candidates to learn more and apply. To ensure optimal presentation across platforms, two design variations were developed for each required format, including banner and square layouts tailored for LinkedIn and Instagram. Final deliverables provided flexible, platform-ready graphics that maintained visual clarity and brand consistency across all placements.
Following the campaign’s release, the company reported a noticeable increase in the number of qualified applicants to the open positions, though exact metrics were not formally tracked.
